Sorting out your website
June 29, 2008
The best place to start when optimizing your website is at home.
The home page that is. Actually starting with the entire site itself is the best bet when first jumping into the SEO game. Lots of sites have been online a long time with little or no attention to how the website itself is structured.
So you need to sort your site out. What I mean by this is taking an objective look at the content within your pages. Grab a piece of paper and a pencil and open your home page in your browser. Start making an outline of the page and the topics you cover there. You might be surprised to find a giant hodge podge of different keywords and key phrases. It’s likely that you or the person that constructed the site was trying to get a super mix and grab several listings relevant to your product or services back when the site was first built.
But that’s not the best method today. The best method today is to stay super focused on each page. Covering a specific key phrase on each. It’s probable that your site is going to need some new pages, but that’s what your outline is about to reveal to you. If you are honest when making your site outline, you’ll likely find that you need several new pages added to your site. Each focusing more on a specific product or service your website sells.
This is one way to garner more search engine traffic. By adding new pages that are more targeted you are optimizing your site to grab more listings overall. The added bonus is that your traffic will convert better in most cases because your traffic is much more targeted. If they don’t have to make more clicks to get to what they want to buy, then they buy more often. They found what they are looking for, so if your content is focused, AND has good sales ability, you’ll close more sales.
So sort your website out. Map out your optimization plan and you will rank better for more terms. It’s the logical place to start. It’s the right place to start.
Call (956) 622-4965 for a free consultation.
Posted by Search Engine Ranking Optimization under Rank Higher |